Gold Standard Compliance – Guaranteed
Engaged Solutions doesn’t just comply with finance industry regulations, the company goes beyond the letter and spirit of the law.
But what does this mean for you?
In practical terms, it guarantees that you have complete assurance that every aspect of what we do has been thoroughly audited and deemed to be best practice. We take a customer-centric approach which limits the use of an individual’s information to a minimum and which maximises their data security.
However, compliance isn’t just about the legal requirements of the Financial Conduct Authority (FCA) and the Information Commissioner’s Office (ICO). It starts at the outset of our process of generating leads – namely through how we advertise across digital media. We make sure that any leads we deliver have resulted from advertising which conforms to the Advertising Standards Authority’s code of practice.
We adopt the principle of being “legal, decent, honest and truthful” in all our advertising, but we don’t stop there. We use an external marketing expert to verify that not only any claim can be substantiated, but also provides clear and unequivocal communication.
Dedicated Compliance Manager
Dedication applies in two senses – Xxxx Xxxx isn’t just committed to his role, his only remit within Engaged Solutions is to ensure compliance. He’s not distracted by any other tasks.
Consequently, he is fully focused on auditing every aspect of every lead generation website, so that not a single page goes live without his sign-off. Indeed, even the most minor copy change must meet with his approval.
In addition, he is responsible for compliance in relation to GDPR. Therefore, he undertakes an annual Data Protection Audit, which is then reviewed on a monthly basis. This covers:
- Privacy Policy and Terms & Conditions
- Fair Processing Notices
- Data Protection Standards
- GDPR Obligations of Staff
- Privacy by Design Approach
- Data Collection under Schedule 4
- Lawful Consent
- Fairness under Schedule 1
- Adequacy and Relevance
- Data Accuracy Safeguards
- Retention and Deletion
- Data Security Protocols
If you’d like a copy of our Data Protection Audit, this can be supplied upon request.
Ahead of the Compliance Curve
When you partner with a specialist lead generation company, you’ll want to know that they’re FCA Regulated. But in today’s world, that alone is not sufficient. The FCA is constantly evolving its regulations to ensure the best customer experience, and you’ll want to be certain that your partners are anticipating and incorporating future changes well before they become law.
Engaged Solutions make it their business to know what the future regulations will be. So, with the FCA Consumer Duty changes, the company implemented those changes when they were just at the consultation stage. We had already taken a customer focused approach, but this was solidified under the three main requirements:
- Whole Customer Journey – companies need to be accountable for every step
- Avoiding ‘Sludge Design’ – in other words, customers need to understand the proposition
- Audit Requirement – compliance needs to be demonstrated
Indeed, Engaged Solutions works with an organisation called Contact State to provide a Data Certificate for every lead which shows where and when it was generated. Lead buyers have full visibility for each customer, so they can see which advertisement was clicked and which landing page they responded to.
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